Sometimes you have to fail to learn what works and what doesn’t, but if you talk to your customers, send out more surveys, and use data to inform your marketing efforts you will watch them become more human and personalized.
Read MoreIf a company isn’t holding all team members to the same standards of performance the people that feel like they are pulling the weight of those that just get to ride on their coattails will revolt. The only way to address this is to establish standards and expectations that are communicated and revisited often. This will establish a culture of accountability.
Read MoreAttracting and retaining talent is one of the leading issues facing businesses today. While a lot of companies are placing this burden on their human resource department, focusing on the brand and culture could reinvigorate purpose into your organization that your people desperately need.
Read MoreThe world has changed, but it still has a long way to go. Leaders can no longer continue to move their companies forward and pretend that the environment around them is unchanged. Read the room, folks! The following are some very basic changes you can make organizationally that will show your people that you’re prioritizing inclusion.
Read MoreSales and marketing are terms that are often intertwined, but they shouldn’t be. They are absolutely related, but they are both very different and require a different set of skills. While marketing and sales both serve very different functions in an organization, they both need one another to take the business to the next level.
Read MoreDon’t be afraid to take some chances with your business strategy and marketing efforts. Growth comes when we are uncomfortable and doing things the same way for years is just boring. You need to be willing to appeal to an evolving and growing audience to sustain your business and set it up for long-term success.
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