The Marriage of Marketing & Operations: A Match Made in Business Heaven
As a business owner with a unique blend of marketing and operational expertise, I’ve often been told that my ability to seamlessly integrate these two disciplines sets me apart.
Powering Year-End Success: The Vital Role of Marketing
With a well-defined brand strategy, targeted campaigns, a sense of urgency, a multi-channel approach, resonant content, and an agile mindset, your business is poised for year-end success.
Determining Strategic Priorities that Deliver Results
Determining strategic priorities before writing a strategy ensures alignment, effective resource allocation, informed decision-making, performance measurement, and enhanced communication and engagement. It lays the foundation for a coherent and actionable strategy that drives the organization toward its desired outcomes…
The MiBiz Podcast with Wright Touch
In the latest episode of the MiBiz Podcast, Jen VanEe discusses her strategic communications firm, Wright Touch Marketing LLC and the importance of focusing on your brand messaging.
Five Things That Will Sabotage Your Strategy
According to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.
The Customer-Centric Marketing Shift
Sometimes you have to fail to learn what works and what doesn’t, but if you talk to your customers, send out more surveys, and use data to inform your marketing efforts you will watch them become more human and personalized.
Get Out of Your Comfort Zone
Don’t be afraid to take some chances with your business strategy and marketing efforts. Growth comes when we are uncomfortable and doing things the same way for years is just boring. You need to be willing to appeal to an evolving and growing audience to sustain your business and set it up for long-term success.