The Customer-Centric Marketing Shift
Sometimes you have to fail to learn what works and what doesn’t, but if you talk to your customers, send out more surveys, and use data to inform your marketing efforts you will watch them become more human and personalized.
The Secret Sauce Missing From Your Strategy: Messaging
So a strategy, very generally, is a plan of action. Most companies’ strategies live in someone’s head and it’s been communicated with their team (or hasn’t), but nothing has been documented, no timelines or expectations have been outlined… You get the idea. The bigger problem is that most strategies are all missing a very important piece. Drumroll please… The messaging!
New Years Resolutions for your Marketing in 2019
It’s that time of year again… Time to step into the new year being our better selves, and that includes your marketing! Let’s review a few simple resolutions to improve your marketing in 2019.