Five Things That Will Sabotage Your Strategy
According to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.
The Importance of Self-Awareness in Business
Self-awareness is an awareness of one’s own personality or individuality. I’d argue, however, that there is more to it than that. A study by Hay Group determined that women in leadership positions, in general, have more self-awareness than their male counterparts, however, the numbers were disturbingly low across the board.
Get Out of Your Comfort Zone
Don’t be afraid to take some chances with your business strategy and marketing efforts. Growth comes when we are uncomfortable and doing things the same way for years is just boring. You need to be willing to appeal to an evolving and growing audience to sustain your business and set it up for long-term success.