The Marriage of Marketing & Operations: A Match Made in Business Heaven
As a business owner with a unique blend of marketing and operational expertise, I’ve often been told that my ability to seamlessly integrate these two disciplines sets me apart.
Powering Year-End Success: The Vital Role of Marketing
With a well-defined brand strategy, targeted campaigns, a sense of urgency, a multi-channel approach, resonant content, and an agile mindset, your business is poised for year-end success.
Playing the Branding Game: Crafting Messages that Make Them Beg for More
A cohesive brand strategy with messaging that oozes charm and personality is your ticket to creating a brand that’s not just a one-hit-wonder but a chart-topper. It’s not just about slapping a logo on something; it’s about crafting a captivating story that keeps your audience coming back again and again.
Determining Strategic Priorities that Deliver Results
Determining strategic priorities before writing a strategy ensures alignment, effective resource allocation, informed decision-making, performance measurement, and enhanced communication and engagement. It lays the foundation for a coherent and actionable strategy that drives the organization toward its desired outcomes…
Five Things That Will Sabotage Your Strategy
According to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.
Get Out of Your Comfort Zone
Don’t be afraid to take some chances with your business strategy and marketing efforts. Growth comes when we are uncomfortable and doing things the same way for years is just boring. You need to be willing to appeal to an evolving and growing audience to sustain your business and set it up for long-term success.
The Secret Sauce Missing From Your Strategy: Messaging
So a strategy, very generally, is a plan of action. Most companies’ strategies live in someone’s head and it’s been communicated with their team (or hasn’t), but nothing has been documented, no timelines or expectations have been outlined… You get the idea. The bigger problem is that most strategies are all missing a very important piece. Drumroll please… The messaging!