The Marriage of Marketing & Operations: A Match Made in Business Heaven
As a business owner with a unique blend of marketing and operational expertise, I’ve often been told that my ability to seamlessly integrate these two disciplines sets me apart.
Powering Year-End Success: The Vital Role of Marketing
With a well-defined brand strategy, targeted campaigns, a sense of urgency, a multi-channel approach, resonant content, and an agile mindset, your business is poised for year-end success.
Revolutionizing Marketing: The Integration of AI for Unprecedented Success
The integration of AI into marketing has revolutionized the way businesses interact with consumers and promote their products and services. From personalization and customer insights to chatbots and predictive analytics, AI offers a plethora of tools that empower marketers to make informed decisions and deliver exceptional experiences to their target audience.
Determining Strategic Priorities that Deliver Results
Determining strategic priorities before writing a strategy ensures alignment, effective resource allocation, informed decision-making, performance measurement, and enhanced communication and engagement. It lays the foundation for a coherent and actionable strategy that drives the organization toward its desired outcomes…
Five Things That Will Sabotage Your Strategy
According to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.
Sales vs Marketing
Sales and marketing are terms that are often intertwined, but they shouldn’t be. They are absolutely related, but they are both very different and require a different set of skills. While marketing and sales both serve very different functions in an organization, they both need one another to take the business to the next level.
The Secret Sauce Missing From Your Strategy: Messaging
So a strategy, very generally, is a plan of action. Most companies’ strategies live in someone’s head and it’s been communicated with their team (or hasn’t), but nothing has been documented, no timelines or expectations have been outlined… You get the idea. The bigger problem is that most strategies are all missing a very important piece. Drumroll please… The messaging!
New Years Resolutions for your Marketing in 2019
It’s that time of year again… Time to step into the new year being our better selves, and that includes your marketing! Let’s review a few simple resolutions to improve your marketing in 2019.