WrightTouch, Author at Wright Touch

The Marriage of Marketing & Operations: A Match Made in Business Heaven

As a business owner with a unique blend of marketing and operational expertise, I’ve often been told that my ability to seamlessly integrate these two disciplines sets me apart.

The Power of Storytelling: Connecting with Your Audience on a Deeper Level

In today’s crowded digital landscape, capturing attention and building genuine connections with your target audience can feel like an uphill battle.

Powering Year-End Success: The Vital Role of Marketing

With a well-defined brand strategy, targeted campaigns, a sense of urgency, a multi-channel approach, resonant content, and an agile mindset, your business is poised for year-end success.

Building Tribes: How Small and Medium-Sized Businesses Can Create Lasting Brands

Not every brand has the budget or the mass appeal of a fast-food giant but that doesn’t mean they can’t create standout brands. In the world of branding, there’s room for everyone, including the “less-sexy” industries and smaller brands.

Playing the Branding Game: Crafting Messages that Make Them Beg for More

A cohesive brand strategy with messaging that oozes charm and personality is your ticket to creating a brand that’s not just a one-hit-wonder but a chart-topper. It’s not just about slapping a logo on something; it’s about crafting a captivating story that keeps your audience coming back again and again.

Revolutionizing Marketing: The Integration of AI for Unprecedented Success

The integration of AI into marketing has revolutionized the way businesses interact with consumers and promote their products and services. From personalization and customer insights to chatbots and predictive analytics, AI offers a plethora of tools that empower marketers to make informed decisions and deliver exceptional experiences to their target audience.

Determining Strategic Priorities that Deliver Results

Determining strategic priorities before writing a strategy ensures alignment, effective resource allocation, informed decision-making, performance measurement, and enhanced communication and engagement. It lays the foundation for a coherent and actionable strategy that drives the organization toward its desired outcomes…

The MiBiz Podcast with Wright Touch

In the latest episode of the MiBiz Podcast, Jen VanEe discusses her strategic communications firm, Wright Touch Marketing LLC and the importance of focusing on your brand messaging.

Five Things That Will Sabotage Your Strategy

According to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.

The Importance of Self-Awareness in Business

Self-awareness is an awareness of one’s own personality or individuality. I’d argue, however, that there is more to it than that. A study by Hay Group determined that women in leadership positions, in general, have more self-awareness than their male counterparts, however, the numbers were disturbingly low across the board.

How to Manage and Lead Remote Teams

In 2020 we saw a lot of companies either completely shut down or transition to a remote environment. As worked resumed, remote work became more common, with some companies deciding to stay fully remote for the foreseeable future. The initial transition to remote work had its fair share of struggles, but there are still limitations and concerns that a lot of leaders have about managing their teams remotely.

Productivity Hacks That Will Help You Sleep at Night

It seems like there is never enough time in a day or time in a week to get everything you need to done. We often end our days going to sleep thinking about all of the things we didn’t get done instead of celebrating the things we accomplished. Going through this cycle day after day is exhausting and the only cup that will be full, will be full of cortisol.

The Customer-Centric Marketing Shift

Sometimes you have to fail to learn what works and what doesn’t, but if you talk to your customers, send out more surveys, and use data to inform your marketing efforts you will watch them become more human and personalized.

Creating a Culture of Accountability

If a company isn’t holding all team members to the same standards of performance the people that feel like they are pulling the weight of those that just get to ride on their coattails will revolt. The only way to address this is to establish standards and expectations that are communicated and revisited often. This will establish a culture of accountability.

Degage Ministries Branding & Messaging Support

Situation Dégagé Ministries is a multi-million-dollar nonprofit that is based in Grand Rapids, MI and offers help and hope to homeless and disadvantaged individuals in the community. As a religious-based West Michigan nonprofit, they found themselves competing for limited resources in the community and as their donor-base was getting older they needed a way to […]

Attracting and Retaining Talent with Your Branding

Attracting and retaining talent is one of the leading issues facing businesses today. While a lot of companies are placing this burden on their human resource department, focusing on the brand and culture could reinvigorate purpose into your organization that your people desperately need.

Strategies for Creating Inclusive Environments

The world has changed, but it still has a long way to go. Leaders can no longer continue to move their companies forward and pretend that the environment around them is unchanged. Read the room, folks! The following are some very basic changes you can make organizationally that will show your people that you’re prioritizing inclusion.

Sales vs Marketing

Sales and marketing are terms that are often intertwined, but they shouldn’t be. They are absolutely related, but they are both very different and require a different set of skills. While marketing and sales both serve very different functions in an organization, they both need one another to take the business to the next level.

Get Out of Your Comfort Zone

Don’t be afraid to take some chances with your business strategy and marketing efforts. Growth comes when we are uncomfortable and doing things the same way for years is just boring. You need to be willing to appeal to an evolving and growing audience to sustain your business and set it up for long-term success.

Top 5 Leadership Trends to Adopt in 2022

These are the top 5 leadership skills you should prioritize this year. While these are all skills that were important before 2022 and will continue to be important after, as we emerge from a post COVID world these fundamentals need to be stressed and prioritized within the organization.

The Secret Sauce Missing From Your Strategy: Messaging

So a strategy, very generally, is a plan of action. Most companies’ strategies live in someone’s head and it’s been communicated with their team (or hasn’t), but nothing has been documented, no timelines or expectations have been outlined… You get the idea. The bigger problem is that most strategies are all missing a very important piece. Drumroll please… The messaging!

What Your Employees Need From Their Work – Part 2

Employees are leaving cultures where they are undervalued, underpaid, and burnt out (as well as a whole host of other issues). But instead of focusing on all of the reasons people are leaving, let’s start talking about what your employees need out of their work and what will keep them working with you.

What Your Employees Need From Their Work

Companies have treated employees as dispensable resources for years, and now with more jobs than talent, the power has shifted from employer to employee. What is your company doing to show value to your talent? What could you be doing to demonstrate that value?

Author: WrightTouch