Why the Fractional CMO Model Is Growing and Makes Sense for Small and Mid-Sized Businesses
Not every business needs a full-time Chief Marketing Officer. But many businesses eventually reach a stage where tactical marketing support is no longer enough. They need someone who can connect the dots between their brand, their market, and their long-term growth strategy.
The Marriage of Marketing & Operations: A Match Made in Business Heaven
As a business owner with a unique blend of marketing and operational expertise, I’ve often been told that my ability to seamlessly integrate these two disciplines sets me apart.
The Power of Storytelling: Connecting with Your Audience on a Deeper Level
In today’s crowded digital landscape, capturing attention and building genuine connections with your target audience can feel like an uphill battle.
Powering Year-End Success: The Vital Role of Marketing
With a well-defined brand strategy, targeted campaigns, a sense of urgency, a multi-channel approach, resonant content, and an agile mindset, your business is poised for year-end success.
Building Tribes: How Small and Medium-Sized Businesses Can Create Lasting Brands
Not every brand has the budget or the mass appeal of a fast-food giant but that doesn’t mean they can’t create standout brands. In the world of branding, there’s room for everyone, including the “less-sexy” industries and smaller brands.
Playing the Branding Game: Crafting Messages that Make Them Beg for More
A cohesive brand strategy with messaging that oozes charm and personality is your ticket to creating a brand that’s not just a one-hit-wonder but a chart-topper. It’s not just about slapping a logo on something; it’s about crafting a captivating story that keeps your audience coming back again and again.
Revolutionizing Marketing: The Integration of AI for Unprecedented Success
The integration of AI into marketing has revolutionized the way businesses interact with consumers and promote their products and services. From personalization and customer insights to chatbots and predictive analytics, AI offers a plethora of tools that empower marketers to make informed decisions and deliver exceptional experiences to their target audience.
Determining Strategic Priorities that Deliver Results
Determining strategic priorities before writing a strategy ensures alignment, effective resource allocation, informed decision-making, performance measurement, and enhanced communication and engagement. It lays the foundation for a coherent and actionable strategy that drives the organization toward its desired outcomes…
The MiBiz Podcast with Wright Touch
In the latest episode of the MiBiz Podcast, Jen VanEe discusses her strategic communications firm, Wright Touch Marketing LLC and the importance of focusing on your brand messaging.
Five Things That Will Sabotage Your Strategy
According to a recent study, some 50% of small to medium-sized businesses didn’t have a marketing plan and 25% of those respondents had no idea how they planned to grow their business. One of the biggest differentiators from successful and failing companies is having a strategy that is shared by all.